Razmus media
company.
BOSS
20•25
JennAir
A series of five bespoke virtual environments transformed JennAir’s experiential booth into a cinematic showcase for their new cooktop. Displayed on a towering twelve-foot screen framed by a full bay window in a custom-built kitchen, each scene delivered a bold sense of place, elevating the product reveal with scale, mood, and immersive storytelling.
- Unreal Engine
- World Building
- Rendering
The Inspiration
The vision was to create a breathtaking backdrop view through a large bay window of a luxury kitchen.
As the day goes on at the expo, the kitchen scene would transition from a secluded cabin high in the mountains with towering trees, to a high-rise penthouse suite in the city, then off to the ocean side, just before we land back in the mountains on the shore of a beautiful lake under the snow-capped mountains.
The Process
We start with a rough draft, getting the base shape and placement of the elements.
When we build scenes like these in Unreal Engine, we use procedural elements to grow the forest, build the cities, simulate the ocean waves, and then we start hand-crafting our view and landscaping our space to be a beautiful oasis.
The Scenes
A series of six bespoke virtual environments transformed JennAir’s experiential booth into a cinematic showcase for their new cooktop. Displayed on a towering twelve-foot screen framed by a full bay window in a custom-built kitchen, each scene delivered a bold sense of place, elevating the product reveal with scale, mood, and immersive storytelling.
JennAir at the Kitchen and Bath Industry Show 2025
"At the 2025 event, when you entered the JennAir booth, you stepped into an immersive, sensory world. It wasn’t a mere showcase but an invitation for architects and designers to dive deeper into the innovations that make JennAir brand stand out. The entire experience was designed to demonstrate that the sheer power, beauty, and precision of JennAir isn’t just functional but an experience in itself."
—JennAir At 2025 KBIS, JennAir.com
